Dell Technologies Inc. has signed actress Yara Shahidi to a multiyear deal to appear in advertisements and advise on marketing as the hardware maker looks to attract younger consumers.
Shahidi will appear in ads and become a creative adviser to promote Dell’s XPS laptops as part of the arrangement, which is set to be announced Wednesday. Financial terms weren’t disclosed.
The 21-year-old actress, best known for her role on ABC’s “Black-ish,” has worked as a brand ambassador with labels such as Dior, Chanel and Bobbi Brown Cosmetics while remaining busy on screen. In 2020, she started a production company and signed a deal with ABC Studios.