Brand Marketing

How brands are finding new ways to talk about athletes’ mental health

South African gold medal swimmer Tatjana Smith speaks in a Powerade brand film about the importance of mental wellness as an athlete. (POWERADE)
JS
By:
Jon Springer
December 05, 2024 01:00 PM

Featured Stories

AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI

Agencies are shifting their hiring priorities to build leaner teams bolstered by agentic AI and other tech.

EL
By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
AH
By:
Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Agencies
Madwell’s demise is a wake-up call for marketers
Agencies
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones