Is he a white knight?
Bud Light on Monday reawakened a hero from its advertising past when the “Bud Knight” tweeted for the first time since February 2021. The character was established in 2018 by Bud Light's then-agency Wieden+Kennedy as part of the brand’s “Dilly Dilly” universe.
On Monday, the account wrote “Yeah, I’m thinking I’m back,” which was subsequently quote-tweeted by Bud Light’s Twitter account, saying “Guess who’s back?”