Brand Marketing

Bud Light Seltzer doesn't contain beer, brand says in first ad from The Martin Agency

Bud Light Seltzer tries to overcome a misconception in debut spot from The Martin Agency. (Bud Light Seltzer)
JS
By:
Jon Springer
March 07, 2023 02:00 PM

Featured Stories

Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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By:
Brian Bonilla
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement