Even the cannabis category is seeing the potential for revenue from retail media. Fyllo, a 3-year-old company that provides tech tools for cannabis brands, today announced that it has created Fyllo Connect, a retail media network that will initially work with cannabis advertisers by providing in-store media display screens.
“Everyone is going to these retailers, they’re in stores and they’re making a transaction,” said Chad Bronstein, CEO of Fyllo. “If you’re an advertiser, you know that person is a consumer and there’s an opportunity to target that consumer in a different mindset.”
Fyllo Connect will initially include digital displays within Columbia Care medical and recreational marijuana dispensaries. While Columbia Care is signed on as an advertiser, Bronstein said Fyllo is in talks with “several” others that will also sign on to advertise on the display screens. Fyllo owns the screens after acquiring retail display screen company NineSixteen earlier this year.