Brand Marketing

Why Vans’ new CMO is bringing the brand back to its skateboarding roots

Vans’ new campaign will run in different iterations throughout the remainder of the year. (Vans)
AP
By:
Adrianne Pasquarelli
June 18, 2024 09:00 AM

Featured Stories

Accounts in Review
TikTok hires Pereira O’Dell to manage global creative
Accounts in Review

The popular video platform hired Pereira O'Dell after a review that started last year.

EL
By:
Ewan Larkin
TikTok hires Pereira O’Dell to manage global creative
Tech Power List
Introducing Ad Age’s Tech Power List 2025
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Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
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Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
EL
By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency