Brand Marketing

What’s next for dirty soda—how big brands and restaurants are responding to the viral trend

Three soda chains, from left, Sodalicious, Swig and Fiiz, are expanding from their Utah roots. (Sodalicious, Swig, Fiiz)
JS
By:
Jon Springer
March 18, 2025 09:30 AM

Featured Stories

Food & Beverage
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

EW
By:
Erika Wheless
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
Meta
Meta wants to automate where your ads appear. These new AI tools are step one.
AH
By:
Asa Hiken
Meta wants to automate where your ads appear. These new AI tools are step one.
Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win
TN
By:
Tim Nudd
Cannes Lions predictions—top creatives pick 53 campaigns to win
Cannes Lions
Behind marketers’ agency briefs meant to secure Cannes Lions wins
EL
By:
Ewan Larkin
Behind marketers’ agency briefs meant to secure Cannes Lions wins