Brand Marketing

What’s next for dirty soda—how big brands and restaurants are responding to the viral trend

Three soda chains, from left, Sodalicious, Swig and Fiiz, are expanding from their Utah roots. (Sodalicious, Swig, Fiiz)
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By:
Jon Springer
March 18, 2025 09:30 AM

Featured Stories

Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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By:
Brian Bonilla
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
Creative Agencies
Rethink makes 18 creative hires across its North American offices
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By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement