Brand Marketing

What’s next for dirty soda—how big brands and restaurants are responding to the viral trend

Three soda chains, from left, Sodalicious, Swig and Fiiz, are expanding from their Utah roots. (Sodalicious, Swig, Fiiz)
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By:
Jon Springer
March 18, 2025 09:30 AM

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Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

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Madwell’s demise is a wake-up call for marketers
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How Google plans to measure ad campaigns on iPhones
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How Google plans to measure ad campaigns on iPhones
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Possible 2025 takeaways for marketers
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Possible 2025 takeaways for marketers
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How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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