Frito-Lay is no newcomer to creative flavor combinations. From Fried Green Tomato potato chips to Flamin’ Hot Doritos, the PepsiCo-owned snack maker has been cranking out new varieties for years. But coming up with new ideas can be hard. Why not try recycling a few old favorites —with a twist of course. Enter: Wavy Funyuns Onion Lay’s and Doritos Cool Ranch Lay’s.
Lay’s announced the new brand mashups today, which amount to new combinations of old favorite Frito-Lay products as part of its "Flavor Swap" lineup.
The brand plugged the collaboration across a variety of platforms, including minimalist posts on Instagram and Twitter featuring nothing more than a single Lays potato chip, a plus sign, and a Dorito or Funyun. While some fans were excited about the collaboration, there was also a vocal contingency of fans clamoring for the return of discontinued flavors and formulas like the original Flamin’ Hot Lays recipe.