The Healthcare Marketing Impact Awards are back and this year, Ad Age is working alongside our sibling publication Modern Healthcare to recognize the smartest, most effective campaigns in the health care industry.
Apply now for the Healthcare Marketing Impact Awards
Through the awards, which launched in 2014, Modern Healthcare has been identifying ingenuity and creativity in all mediums—from print and out-of-home to podcasts and social media—for almost a decade. And for 2023, we're looking for fresh ideas in everything, including the use of data, integrated campaigns and initiatives that address the health industry's shortcomings and systemic inequities.
Within the health care industry, the awards will recognize work for providers and insurers; suppliers/vendors and pharmaceutical companies; and advocacy organizations. (Please note that at this time we do not consider companies producing products that are not licensed for use as medications or for use as a medical device.)
To be eligible, campaigns must have debuted and run between Jan. 1, 2022 and June 26, 2023.
Campaign categories include:
Branded Entertainment/Content Campaign of the Year
Creative Data Campaign of the Year
Digital Campaign of the Year
Film/TV/Video of the Year
Integrated Campaign of the Year
Print/Out-of-Home Work of the Year
Purpose-Led Campaign of Year
Social Media Campaign of the Year
Tiny But Mighty
In addition to awards in each of the campaign categories, judges from Modern Healthcare and Ad Age will select a Best in Show winner and an Agency of the Year from all the entries.
The final deadline for all entries is Sept. 5 at 5 p.m. PT; more info can be found here.