Brand Marketing

Why Honey Baked Ham is leaning into college football for its biggest non-holiday marketing effort

Honey Baked Ham wants to make its presence known at football tailgates. (Honey Baked Ham Company)
EW
By:
Erika Wheless
August 23, 2023 11:00 AM

Featured Stories

Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival

Key themes for Cannes 2025.

GS
By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Brand Marketing
In-house agencies face financial and AI pressure—experts on the way forward
AP
By:
Adrianne Pasquarelli
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JS
By:
Jon Springer
In-house agencies face financial and AI pressure—experts on the way forward
Cannes Lions
23 rising voices reshaping marketing at Cannes Lions 2025
GF
By:
Gillian Follett
23 rising voices reshaping marketing at Cannes Lions 2025
Top 5
The top 5 celebrity brand collabs you need to know about right now
PH
By:
Parker Herren
The top 5 celebrity brand collabs you need to know about right now