How Diddy-Diageo divorce will affect Ciroc and DeLeon branding

The unraveling of the relationship between Sean “Diddy” Combs and Diageo marks the end of a lucrative but at times tumultuous partnership between the hip-hop mogul and the spirits giant. Going forward, Diageo intends to market the affected brands, Ciroc vodka and DeLeon tequila, without its high-profile partner.