Watch—What Coke and Bodyform got right and Ikea got wrong in new purpose ads

On a monthly basis, Ad Age explores the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen, Denmark-based Goodvertising Agency, which advises companies and organizations on how to turn environmental, societal and health risks into market opportunities. Watch the latest episode below and join the conversation on LinkedIn. Kolster and Ad Age News Editor E.J. Schultz analyze campaigns from Bodyform, Coke, Ikea, Norwegian sustainability brand På(fyll) and more. Ad Age Marketer’s Brief podcast Listen here or subscribe via Apple, Spotify, Amazon Music or Audible Click here

Watch—What Coke and Bodyform got right and Ikea got wrong in new purpose ads

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