Brand Marketing

Macy’s pauses Twitter advertising ahead of Thanksgiving Day Parade

Macy's had been ramping up spend on Twitter in the first two weeks of November, until it hit pause. (iStock)
AP
By:
Adrianne Pasquarelli
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GS
By:
Garett Sloane
November 15, 2022 08:00 PM

Featured Stories

Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival

Key themes for Cannes 2025.

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Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Agencies
New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
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New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
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In-house agencies face financial and AI pressure—experts on the way forward
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23 rising voices reshaping marketing at Cannes Lions 2025
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23 rising voices reshaping marketing at Cannes Lions 2025
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