Brand Marketing
Macy’s pauses Twitter advertising ahead of Thanksgiving Day Parade
Gift Article
Share
Expand
Macy's had been ramping up spend on Twitter in the first two weeks of November, until it hit pause.
(iStock)
By:
Adrianne Pasquarelli
|
By:
Garett Sloane
November 15, 2022 08:00 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
