Aug. 1

Meta today starts selling Quest 2 headsets at a higher price point. The company, which recently reported its first quarterly drop in revenue, has marked them up to $399.99 and $499.99 for, respectively, 128GB and 256GB configurations—in both cases, $100 more.

Read more: Meta and others reveal the messy state of digital advertising

Aug. 2

JetBlue will report second-quarter earnings. The airline recently announced a deal to buy Spirit Airlines. The combined brands would become the country’s fifth-largest airline.

Aug. 3

CVS Health will report second-quarter earnings. The drugstore chain had a solid first quarter that included an 11% rise in total quarterly revenue to $76.8 million. 

At 8 p.m. ET, ABC serves up a two-hour TV-special version of CMA Fest 2022, a four-day country music concert that was held in Nashville in June. Chevrolet is the lead sponsor.

Aug. 4

Consumer research company Collage Group hosts a webinar on the passion points of Gen Z. The session will look at how marketers can be more culturally relevant to these younger consumers and ultimately grow their brands.

Read more: 20 brands gaining Gen Z attention right now

Kellogg Co. will report second-quarter earnings.

Aug. 5

​​Brad Pitt vehicle “Bullet Train,” an action comedy from Sony Pictures Entertainment, opens wide in U.S. theaters. A24’s “Bodies Bodies Bodies” also hits theaters.

Aug.6-7

The 37th Stellar Gospel Music Awards telecast (live-taped during the July 16 ceremony in Atlanta) airs Sunday on BET at 8 p.m. ET. AT&T Dream in Black is the presenting sponsor.