Brand Marketing

Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025

The first members of Generation Beta were born on Jan. 1. (Prudential)
January 21, 2025 10:00 AM

Viewers tuning in to College Football Playoff games earlier this month were given an early introduction to the newest group of future consumers. Generation Beta, beginning to be born in 2025, had a starring turn in Prudential’s new commercial.

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