Brand Marketing

Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025

The first members of Generation Beta were born on Jan. 1. (Prudential)
AP
By:
Adrianne Pasquarelli
January 21, 2025 10:00 AM

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Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival

Key themes for Cannes 2025.

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Cannes 2025—everything marketers need to know about making deals at the festival
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23 rising voices reshaping marketing at Cannes Lions 2025
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The top 5 celebrity brand collabs you need to know about right now
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By:
Parker Herren
The top 5 celebrity brand collabs you need to know about right now