Brand Marketing

Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025

The first members of Generation Beta were born on Jan. 1. (Prudential)

Adrianne Pasquarelli

January 21, 2025 10:00 AM

Featured Stories

5 things to know about Accenture Song’s new CEO

Ndidi Oteh is set to succeed David Droga on Sept. 1.

5 things to know about Accenture Song’s new CEO

Executive Moves

David Droga to step down as CEO of Accenture Song

David Droga to step down as CEO of Accenture Song

How Mark Read is trying to strengthen WPP with media restructuring and new AI campaign

How Mark Read is trying to strengthen WPP with media restructuring and new AI campaign

How AI is transforming programmatic ads and giving supply-side platforms an edge

How AI is transforming programmatic ads and giving supply-side platforms an edge