Despite widespread concerns about AI taking away jobs, a new report looking at marketing roles in the U.S. at the end of 2024 shows many jobs are still in high demand.
For example, the number of certain marketing roles, including entry-level positions and dual-marketing posts, increased in December compared to the year-earlier period, according to the 2024 Year-End U.S. Marketing Jobs Report released this week by executive search firm Taligence, which worked with Aspen Technology Labs.
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“For all the buzz about AI disrupting entry-level marketing jobs, our latest report brings a welcome dose of reality—those fears haven’t materialized,” said Michael Wright, CEO of Taligence, in a statement, noting that “demand remains robust across the ladder.”