Marketing hiring trends—entry-level jobs in demand despite AI fears

Despite widespread concerns about AI taking away jobs, a new report looking at marketing roles in the U.S. at the end of 2024 shows many jobs are still in high demand. For example, the number of certain marketing roles, including entry-level positions and dual-marketing posts, increased in December compared to the year-earlier period, according to the 2024 Year-End U.S. Marketing Jobs Report released this week by executive search firm Taligence, which worked with Aspen Technology Labs. Read more from Ad Age: CMOs’ biggest concerns for 2025 “For all the buzz about AI disrupting entry-level marketing jobs, our latest report brings a welcome dose of reality—those fears haven’t materialized,” said Michael Wright, CEO of Taligence, in a statement, noting that “demand remains robust across the ladder.” At the end of last year, 34.5% of marketing jobs were entry-level roles, a 14.7% increase over the year-earlier period, Taligence found. The number of mid-level roles also saw strong growth, while the highest-ranking positions of senior and executive VPs saw slower growth. NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today In addition, dual-function marketing roles, such as a combination of PR and brand responsibilities, are also on the rise. The number of dual-function marketing roles rose 20.3% in 2024 as companies seek out versatile employees. Taligence found that the fastest-growing marketing disciplines at the end of 2024 were media, growth marketing and product marketing. Overall, at the end of 2024, there were 32,363 active marketing job listings, a 13.3% year-over-year increase. In 2024, 234,807 marketing jobs were new listings, a 3.7% rise over 2023. The continued demand in marketing jobs follows a report from Taligence that found CMO hiring was on the rise. In 2024, 310 CMOs were hired globally, up from 213 in 2023, the firm reported earlier this month.

Marketing hiring trends—entry-level jobs in demand despite AI fears

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