This week's marketing winners, losers and newsmakers.
Winners
Reggie Bar: Reggie Jackson’s namesake candy bar is back and, well, it’s a home run. The baseball legend teased the return in an Instagram post a few weeks back. The return is pretty limited so far, but it is flying off the shelf—NJ.com NJ.com reports swift sales at Bobb Howard’s General Store & Auto Repair in New Hyde Park, New York. The bar originally debuted in 1978 from the same company that made Baby Ruth and the Yankees gave away thousands of them to fans, who promptly tossed them on the field after Jackson hit a home run, as documented by History Channel.