McDonald’s has hired Petco CMO Tariq Hassan as its chief marketing and digital customer experience officer for McDonald’s U.S., filling the role held by Morgan Flatley, who is one of three executives promoted within the restaurant giant’s marketing and international market leadership ranks.
Paul Pomroy, the CEO of McDonald’s U.K. and Ireland division, takes over as corporate senior VP of International Operated Markets, a position that opened up with the recent promotion of Manu Steijaert. Alistair Macrow, McDonald’s global chief marketing officer, takes over Pomroy’s post. And Flatley, the current chief marketing and digital customer experience officer for McDonald’s U.S., is being promoted to global CMO.
The internal appointments are effective Nov. 1. Hassan is set to join McDonald’s on Sept. 27, filling the role being vacated by Flatley, and becoming the latest external hire to lead the Golden Arches marketing in the U.S.
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Flatley will become a member of McDonald’s global senior leadership team in her new role. She will be overseeing global brand, menu strategy, family marketing, media partnerships and customer and business insights.
Flatley, one of the leaders behind the U.S. division’s move to hire Wieden & Kennedy New York as its lead creative agency in 2019, says she has no plans right now for any global agency reviews.
“We have a very strong roster of global agencies,” she says. “I’m excited to get to know them and see the work.”
Around the world, McDonald's works with creative agencies including Cossette, DDB, Leo Burnett and TBWA.