Watch McDonald’s Oscars night ad featuring celebrity breakfast orders

Unfazed by the skyrocketing price of eggs, McDonald’s is continuing to lean into breakfast with an ad that ran after last night’s Oscars. The ad implies that after a night of Oscar after-parties, even famous folks head to McDonald’s. The spot, from Wieden+Kennedy with a voiceover by actor Luis Guzmán, shows the orders of celebrities coming out of a ticketing machine. Highlights include Julia Fox’s 10 packets of syrup for her hotcakes, “Adele Dazeem” in reference to Idina Menzel (whose name was incorrectly read by John Travola at the 2014 Oscars) and one small Coke for Kieran Culkin (possibly a nod to drinking the soda in “Home Alone 2”). Other celebrity orders include Colman Domingo, Keke Palmer, Michael B. Jordan, Teyana Taylor, Edgar Ramirez, Jackie Chan and Rosalía. “Since the idea itself was centered around the Oscars, we knew we had to identify real McDonald’s fans that were either known to be nominated (Colman Domingo), known to go to the after-parties (Julia Fox), or had an association with the night/industry in some way,” Jennifer “JJ” Healan, VP of marketing, brand, content and culture at McDonald’s, said via email. The ad will run on linear and digital video for the first half of March. NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today The new campaign coincides with the 50th anniversary of the Egg McMuffin, which the world’s largest restaurant celebrated Sunday with a $1 offer in the McDonald’s app. The push comes as other chains including Denny’s and Waffle House are adding an egg surcharge and the Trump administration says it will increase egg imports and offer financial assistance for farmers. McDonald’s, at least for now, says it won’t be raising prices to cover egg costs and that, according to a LinkedIn post by Michael Gonda, chief impact officer for McDonald’s North America, “the timing couldn’t be better.” The average price of a carton of eggs is $8.58 at the time of writing, up from $3.39 in December. “The egg prices and our strong supply chain [are] just a coincidence with the timing of this campaign, but shows the power and stability of our system,” Healan wrote, noting that reviving McDonald’s breakfast marketing was already set to be “a huge priority for the business in 2025.” McDonald’s will also run a Spanish-language ad from Alma titled “Desayunaste” which translates to “Have you had breakfast?” The spot shows parents surprising their adult kids at work and on the basketball court with breakfast from McDonald’s. The ad will run on Hispanic-targeted linear TV, digital video, social and audio. “The love [Hispanic fans] have for the daypart at McDonald’s runs deep,” Healan wrote. “Engaging that connection was a priority, and to do that, we tapped into a cherished cultural insight: the unwavering love Hispanic mothers have for their children—manifested with the simple question many generations have grown up hearing every morning.” The new spots follow an ad, also from Wieden+Kennedy with Guzmán as the voiceover, showing a man running in slo-mo down a busy city street, rushing to get to McDonald’s before they stop serving breakfast.

Watch McDonald’s Oscars night ad featuring celebrity breakfast orders

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