The redesigned 2024 Mercedes-Benz E Class features technology that reimagines the midsize sedan as a mobile work and entertainment space. And that includes integration with third-party apps including TikTok, Zoom and Webex. 

The new E-Class arrives in U.S. stores in the fourth quarter, and it will debut a new design and the third generation of Mercedes' MBUX infotainment system.

A working demo of the vehicle's interior unveiled at a media event showed a high-resolution display anchoring the E-Class cockpit.

A light strip illuminates the instrument panel's front section. The lighting element visually interprets the audio playing in the car. Software analyzes the audio signals based on frequency and direction. Fast sequences of beats, for instance, lead to rapid light changes, while "flowing rhythms create softly merging lighting moods," Mercedes said.

Next-gen infotainment 

Mercedes' next-generation MBUX infotainment system uses artificial intelligence to deliver greater personalization by learning the driver's frequently used comfort settings and enabling programmable routines, Mercedes said.

MBUX integrates with the Android operating systems and allows the installation of third-party apps such as TikTok, Zoom and Webex. The E Class' optional onboard selfie and video camera can also be used for conference calls.

TikTok in a blog post stated that "the two screens in the vehicle run independently, so both the driver and passenger can log in to their own accounts and For You feeds." It addressed safety concerns by stating that "when the vehicle is in motion, image transmission is not activated and usage of all entertainment apps is restricted on the center display."

A central computer powers the screens and the MBUX system in the new E Class, enabling faster data transfers and snappier performance, MBUX boss Michael Hafner told Automotive News on the sidelines of the event.

Hafner said that unified computer architecture delivers hardware cost savings and makes software development more efficient.

Safety first

Mercedes uses software, cameras and seat sensors to reduce driver distraction in the E Class.

The passenger display's "dual light control" technology, developed by Mercedes, can prevent content such as videos from being seen peripherally by the driver while the vehicle is in motion.

An in-cabin camera can detect if the driver is looking at the front passenger screen instead of the road. The technology dims the brightness of the passenger screen so it's not visible to the driver.

The next-generation E Class is in production in Sindelfingen, Germany. Mercedes will drop the coupe and convertible body styles for the new generation.

The four- and six-cylinder engine models will receive a 48-volt mild-hybrid system. In the future, Mercedes might add a plug-in hybrid variant to the lineup that could offer about 50 miles of battery-powered driving range.

Ad Age contributed to this report.