Economic concerns also drove packaged food brands this year. DiGiorno, for example, likely was driven by the rising cost of pizza delivery, and Stok cold brew coffee by the rising cost of Starbucks, said Joanna Piacenza, head of industry intelligence for Morning Consult. Walmart’s Great Value cream cheese, Gatorade Fit, Häagen-Dazs, Frito-Lay, Chobani Smooth Yogurt and the Chobani master brand all cracked the top 20 overall. DiGiorno came in No. 3, Kraft Barbecue Sauce at No. 10, Perrier at No. 12, and Unilever’s Magnum ice cream No. 14 for millennials. Heinz came in at No. 15 for Gen Z. Doritos, Smuckers and 3 Musketeers made the top 20 for Gen X. And Coca-Cola, Cheerios, Yoplait and Bisquick made the top 20 for boomers.
While purchase intent broadly was weighed down by rising costs, one exception is travel, where demand pent up by pandemic restrictions appears to have lifted a number of travel brands for younger consumers. Breeze, Gaylord Hotels, J.W. Marriott and Homes & Villas by Marriott were all brands among the top 20 gainers for Gen Z. Intercontinental Hotels came in at No. 18 for millennials.