The NHL has sent a group of its young stars to address Gen Z workplace stereotypes—and check them into the boards.
A sextet of skaters is featured in the NHL’s season-opening ad, the latest spot in its “The Next Golden Era is Now,” campaign highlighting the speed of the modern hockey game and its class of exciting young stars. “Gen Z,” from Highdive, features Connor McDavid of the Edmonton Oilers, Jack Hughes of the New Jersey Devils, Nick Suzuki of the Montreal Canadiens, Auston Matthews of the Toronto Maple Leafs, Jack Eichel of the Vegas Golden Knights and Connor Bedard of the Chicago Blackhawks, the league’s latest rookie of the year.