Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women.
Nike and Skims said in a statement they’re working on an “extensive line” of apparel, footwear and accessories together under the brand NikeSkims. The new partners say they have a long-term vision for body-fitting activewear for women.
“This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body,” said Kardashian, Skims’ co-founder.
Also read: Kim Kardashian on brand building