Nike resurrects Spike Lee’s Mars Blackmon in 50th anniversary campaign

In honor of its 50th anniversary, Nike is bringing back one of its most iconic ad campaigns even as it hints at its future. The sportswear giant on Sunday began running “Seen It All,” a minute-long video with Spike Lee reprising his role as Mars Blackmon, the “She’s Gotta Have It” character that appeared in Nike marketing in the late 80s.