Brand Marketing

Paramount to help brands create influencer content around Super Bowl, other sporting events

CBS Sports Creator Studio will offer brands three main options. (Getty Images)
PH
By:
Parker Herren
September 21, 2023 12:00 PM

Featured Stories

Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win

The Lion hopefuls this year range from a movie and TV captioning innovation to a gloriously unruly TikTok account.

TN
By:
Tim Nudd
Cannes Lions predictions—top creatives pick 53 campaigns to win
Food & Beverage
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
EW
By:
Erika Wheless
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
Cannes Lions
Behind marketers’ agency briefs meant to secure Cannes Lions wins
EL
By:
Ewan Larkin
Behind marketers’ agency briefs meant to secure Cannes Lions wins
Retail
Walmart’s disconnect—inside the retail media boom that’s splitting marketers
JN
By:
Jack Neff
Walmart’s disconnect—inside the retail media boom that’s splitting marketers