Paramount to help brands create influencer content around Super Bowl, other sporting events

Paramount is creating new opportunities for brands to create custom social advertising featuring athletes during major sporting events including the Super Bowl, which will air next year on Paramount-owned channels CBS and Nickelodeon. The media company will launch a new division within its branded content unit called CBS Sports Creator Studio, devoted to its sports properties including the NFL, PGA and college football and basketball, among others.