Peloton has removed its new “Sex and the City” ad starring Chris Noth in the aftermath of sexual assault allegations levied against the actor, who played Mr. Big in the series. The digital ad, which had been posted to Peloton’s social media channels on Sunday, in response to a moment on the series reboot, was no longer in circulation on Thursday afternoon.
"Every single sexual assault accusation must be taken seriously," a Peloton spokeswoman said in a statement. "We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts."
News of the takedown, and accusations, was first reported by The Hollywood Reporter, which noted that Noth has denied culpability.