LIV Golf lured several prominent golfers from the PGA Tour, including Phil Mickelson and Cameron Smith, with hefty sponsorship payments, touching off an acrimonious legal battle. Still, LIV has struggled to find broadcast partners for its tournaments and potentially gain revenue and more eyeballs.
LIV sued the PGA Tour last year for allegedly engaging in monopolistic behavior by using restrictive rules intended to deprive golfers from playing in rival leagues. The PGA sought subpoenas to gather additional material to support its claims in its countersuit that LIV illegally pushed players to break contracts with the legacy US-based tour by offering them exorbitant sums of money.
PIF governor Yasir Al Rumayyan, himself a keen golfer, will be chairman of the new entity.
The surprise deal drew instant reaction on social media. Below, a sample.