How Pop-Tarts is leaning into Jerry Seinfeld’s new movie

Seinfeld didn't ask permission to use Pop-Tarts' name, so a new short film shows that the brand is happy to take some of his IP in return. (Pop Tarts)

April 29, 2024 06:27 PM

Even though Kellanova was not involved in the making of an upcoming movie about Pop-Tarts, that isn’t stopping the brand from seizing on it as a marketing opportunity.

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