RadioShack resurfaces with X-rated tweets from the retailer turned crypto swap platform

RadioShack became a trending topic on social media Wednesday amid a series of X-rated tweets by the brand’s official Twitter account. The century-old, long-struggling retailer, which has undergone several bankruptcies and still sells limited inventory through an ecommerce site, posted several not-suitable-for-work messages beginning more than a week ago. Yet only in recent days have consumers noticed the inappropriate tweets enough to send the brand into trending territory. By Wednesday afternoon, “Radio Shack” was the second-highest trending topic on the Twitter platform. An outside PR representative for RadioShack said she was "aware of the situation" but did not immediately respond with a comment from the company. The company’s website appeared to also be included in the hack. The site advertised a set of “AA Coffeezilla vibrator batteries,” a reference to the YouTube personality who debunks cryptocurrency scams. RadioShack, which was founded in 1921 to sell radio equipment, recently said it would be using its platform, called RadioShack Swap, for cryptocurrency swaps. The RadioShack brand is currently owned by investors Alex Mehr and Tai Lopez, according to recent Fortune articles. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here RadioShack’s homepage now reads, “Think you know crypto? You don’t know Shack.” Indeed, many of the new tweets reference crypto. We're currently building a crypto based subscription service similar to OnlyFans. We're only in beta, but take a look and let us know what you think so far: https://t.co/1Iap0VnZtO— RadioShack (@RadioShack) June 26, 2022 coffeezilla? more like cockyzilla— RadioShack (@RadioShack) June 22, 2022 Many on social media made jokes about the posts. I don't know exactly what's happening with the Radio Shack Twitter account, but I am thoroughly enjoying it. https://t.co/EtcLHnAlWn— 🌱🌹🥀Kelli Crackel🇺🇦🌱🌹🥀 (@KelliCrackel) June 29, 2022 I’m bout to go find a radio shack & buy a clock radio or something they’ve earned my business— Fat Grealish (@notkingjames019) June 29, 2022 So...I'm guessing someone from Radio Shack's media department got fired and no one remembered to change the password to the account? 👀— Sgt Joker (@TheSGTJoker) June 29, 2022 Others drew comparisons to Pabst Blue Ribbon, which underwent a similar situation earlier this year when a rogue employee took over the beverage label’s Twitter account, leading to a boost in buzz for the beer brand. Did Radio Shack hire the former PBR social guy pic.twitter.com/A1Rny1MxAq— Ben Oberkfell (@benlikestocode) June 29, 2022

RadioShack resurfaces with X-rated tweets from the retailer turned crypto swap platform

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