Scout Motors reveals marketing plans for retro SUV’s comeback

As it brings back the Scout automotive brand after a 44-year absence, a Volkswagen Group-backed startup is leaning heavily into nostalgia, including a bit of Creedence Clearwater Revival. The classic rock band’s “Long As I Can See The Light” backs an ad called “Revival” that begins Scout’s first major ad campaign that hypes a new pickup truck and SUV set to roll off a South Carolina assembly line beginning in 2027.