Watch Dunkin’s new campaign with Will Arnett and Corporate Natalie

For its summer campaign, Dunkin’ has replaced Ben Affleck and Matt Damon with a cast of music, acting and social media stars posing as “summer interns,” including some with strong millennial appeal. The episodic campaign depicts the group tasked with summer projects that bring “Big Dunkin’ Iced Energy,” aka promoting iced beverages from Dunkin. The work comes from Affleck’s and Damon’s Artists Equity production studio, which was behind the chain’s “The DunKings” 2024 Super Bowl spot that featured the two actors, Jennifer Lopez, Tom Brady, Jack Harlow and Fat Joe. The new campaign includes a 30-second spot showing creator Corporate Natalie (the self-described CEO of work-from-home jokes who has appeal with millennials) and actor and comedian Will Arnett in a conference room with the interns—Joey Fatone of NSYNC, A.J. McLean of the Backstreet Boys, celebrity chef Nick DiGiovanni, designer Yoon Ahn, Twitch streamer SypherPK, actress Maia Reficco, plant creator Hilton Carter and Miss Massachusetts Melissa Sapini. Corporate Natalie (whose real name is Natalie Marshall) and Arnett quickly explain that Affleck and Damon are not here and that this summer is about “Big Dunkin’ Iced Energy.” After Corporate Natalie presses a big “Dunkin’ iced” bucket, an animatronic Affleck appears with an iced coffee and Arnett’s car keys. The spots will run across linear TV, streaming, social media and out-of-home. In subsequent 15-second spots, Corporate Natalie and Arnett meet with the interns to go over their projects, which include a music album celebrating iced coffee by Fatone and McClean, a merch collab inspired by Dunkin’s Refreshers with Yoon Ahn (who previously designed for General Mills-owned Reese’s Puffs), and a menu from Chef Nick. SypherPK will partner with Dunkin’ and Twitch to create a custom competitive gaming arena inspired by Dunkin’s energy drinks—fruit drinks made with vitamins, minerals and caffeine. The new creative continues a string of star-studded Dunkin’ campaigns. In addition to the Super Bowl ad, rapper Ice Spice worked with Affleck on a new drink. In 2020, the brand partnered with viral TikTok star Charli D’Amelio, naming a drink after her and collaborating on a merch line. Check out the latest Ad Age events and award programs

Watch Dunkin’s new campaign with Will Arnett and Corporate Natalie

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