Of course, executives often go a bit overboard hyping the changes, using language that average consumers probably won’t see depicted in a combination of new fonts and colors. Wahl said GM’s update is meant to “reflect our modern performance-driven organization and our desire to attract the world’s most imaginative thought leaders,” referring to the identity as “optimistic,” bringing “new energy and vibrancy.”
But there are elements of the new lower-case GM that are a bit more straightforward and practical. Looked at a certain way, the logo “looks like an electrical plug,” Wahl said, which of course plays into the electric vehicle push.
So far, GM’s only EV is the Chevrolet Bolt, but the automaker has said it will launch a utility version of the Bolt and the GMC Hummer pickup this year, followed by the Cadillac Lyriq crossover in 2022.
The automaker is expected to outline more EV launch plans at CES next week. CEO Mary Barra will give a keynote address, and several GM executives are expected to speak during the show. Ultium batteries, which GM developed with LG Chem, will power the automaker’s next generation of EVs, starting with the Hummer and Lyriq. The batteries have a range of up to 450 miles and allow 0-to-60-mph acceleration in three seconds on some models.
“‘Everybody In’ demonstrates our intent to lead, while inviting others—policymakers, partners, individuals—to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities or simply taking an EV for a test drive to learn about the benefits of EV ownership,” Wahl said.
GM plans to launch a rebranded website on Monday to share the latest information on its electrification, safety and autonomous driving efforts.
Hannah Lutz is a reporter for Automotive News