Tim Hortons today revealed an ad for its latest collaboration with Justin Bieber for a line of coffee called “Biebs Brew.”

The French vanilla-flavored cold brew goes on sale starting June 6 in Tim Hortons locations across the U.S. and Canada. The “Biebs Brew” launch marks Bieber’s second collaboration with Tim Hortons, following “Timbiebs,” a limited-edition line of the restaurant’s donut hole treats, Timbits. Timbiebs first dropped in late November and will return for a limited time, according to Tim Hortons. 

Tim Hortons executives have praised the prior Bieber collab as giving the chain a major sales boost, with Jose Cil, the CEO of brand owner Restaurant Brands International, going so far as calling himself a "Belieber" during an earnings conference call.

In the 60-second commercial for “Biebs Brew,” the Canadian singer stays in the Tim Hortons office all night to be the first one to try the coffee.

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“Job’s not done yet,” Bieber tells a Tims employee, adding that there’s no chance he’ll let someone taste the finished product before him as he makes himself comfortable in the office. The video closes with Bieber sampling “Biebs Brew” with similar packaging as Timbiebs donut holes, and claiming “it’s worth the wait.” 
 

“Worth the Wait” was developed by creative agency Gut Toronto and The French Shop.

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"We couldn't stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Bieber in May. "Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it's always been something close to my heart."

In the U.S., Tim Hortons restaurants will also be bringing back limited quantities of Timbiebs merchandise, including a beanie, fanny pack, and tote bag, according to the chain.