In the summer of 2019, when Julie Haddon was working at the NFL as head of global brand and consumer marketing, she happened to attend the FIFA Women’s World Cup in France—and found it transformative.
“When I got back home, I couldn’t stop thinking about the experience of wanting to build the future of sports for women,” Haddon told Ad Age. “I feel fortunate to have the opportunity to do that now.”
Last fall, Haddon joined the National Women’s Soccer League as its first chief marketing officer. And today, she and her team are launching a kickoff marketing campaign for the league’s 11th season—a season that promises to be special, as it will overlap with the 2023 Women’s World Cup, taking place this July and August in Australia and New Zealand.