Slim Jim and Cinnabon are getting ‘married’ on X after Twitter flirting

Slim Jim and Cinnabon are getting married. The meat snacks brand “proposed” to the pastry brand today after “dating” since last summer on X, formerly Twitter, through playful posts. will you marry me @Cinnabon? #SlimabonWedding pic.twitter.com/wxGMpxVYKu— Slim Jim :rocket: MEATA (@SlimJim) September 7, 2023 Within minutes, Cinnabon responded with a resounding yes to the proposal, which included a bouquet of meat sticks and a ring apparently made of one. YES! A THOUSAND TIMES YES https://t.co/yobnTBPWUB— Cinnabon (@Cinnabon) September 7, 2023 The entire relationship has consisted of organic interactions between the Slim Jim and Cinnabon social media managers, with no coordinated posts to start, both brands confirmed. “It’s just been the two community managers organically interacting with each other,” said David Matz, content and communications manager for Conagra Brands, Slim Jim’s parent company. “I think both brands saw the opportunity and we dove into the joke.” While such brand-on-brand banter is common on social media, the Slim Jim-Cinnabon romance is notable for the attention it has gotten, with their relationship tweets getting higher-than-average likes and views for the brands’ tweets. Now, the two brands are trying to stir more engagement by adding a new plot twist to their act. Slimabon It started in Aug. 2022, when Cinnabon responded to a “National Girlfriend Day” tweet from Slim Jim. A few months later, Slim Jim asked its followers if it should date Cinnabon. For Valentine’s Day this year, Slim Jim posted a bouquet of meat-stick roses for the sweets brand. In June 2023, the two became Twitter official, with Slim Jim’s bio saying “in love with cinnabon,” and Cinnabon’s saying “taken by SJ” followed by a blue heart. Slim Jim is red. Cinnabon is blue. You were meant for me and I was meant for youYou are my sweet. Your love I’ll never decline. On this special day, will you be my valentine @Cinnabon pic.twitter.com/Ebx2RorVjl— Slim Jim 🚀 MEATA (@SlimJim) February 14, 2023 big day for brand twittercongrats @SlimJim & @Cinnabon ❤️🫶 pic.twitter.com/UfjvNlJpxx— Beyond Meat (@BeyondMeat) June 12, 2023 Slim Jim reached out to Cinnabon when Slim Jim community managers started noticing that every time the two brands interacted, many commenters would ask what’s next for the couple, and when would they be getting married. After seeing an outpouring of support from both fan bases, the social media teams at Slim Jim and Cinnabon wanted to carry out the relationship for fans. Slim Jim “proposed” on X today, and save-the-dates for the Sept. 15 X wedding are set to go out tomorrow. “We saw a ton more engagement around our content when we started engaging with Slim Jim,” said Hannah Gregus, social media manager for Cinnabon. “Our followers would also tag us in Slim Jim content, so they were keeping it up organically.” She added that it was an X follower who came up with the brands’ couple name: Slimabon. Someone even made a Slimabon X account. Organic brand interactions across social media platforms are a common engagement strategy. When Emily Zugay started redesigning brands’ logos, companies clamored in her comment section to be next. The brands will stick to X for the wedding. “The audience that ‘shipped us’ originally is still there and is very active,” Matz said. “The narrative just isn’t on our other social channels.” The decision by Slim Jim and Cinnabon to keep their gag going on X, rather than another platform, is good news for the Elon Musk-owned company, as it tries to maintain brand interest amid some new competition from Meta’s Threads and the continued rise of TikTok. Notably, Wendy’s this year moved its annual social media roast to TikTok after hosting it on Twitter for years. Wedding planning Fans will be able to help plan the wedding, from cutlery to florals, via X polls and open questions. Randomly selected fans will also receive a box of wedding favors, including a T-shirt, sticker, recipe card, Slim Jim sticks and a Cinnabon gift card. So is there going to be a Cinnabon-flavored Slim Jim? Or a Slim Jim dusted Cinnabon? Kristen Kleist, account director at 180NY, which handles Slim Jim’s social media, said that this isn’t a ploy for a new product; the teams just want to give fans a funny social media moment that they started. “We don’t have a plan for what’s next,” said Kleist. “We want to see what the community does. Maybe they plan a honeymoon or a family plan for us.” Check out the latest Ad Age events and award programs

Slim Jim and Cinnabon are getting ‘married’ on X after Twitter flirting

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