The Old Spice Shopping Network is back, and Steven Ogg, who has played some troubled characters in his time, is happy with the relative simplicity of being an infomercial pitchman.
The new work was produced by Citizen Relations, with Concrete handling creative and production, and Old Spice’s long-time agency Wieden & Kennedy handling media and social.
Ogg plays a somewhat less frenetic version of pitchman and “esteemed sweat analyst” Bob Giovanni, a role he originated six years ago for the Procter & Gamble Co. brand. The over-the-top spots include one in which Giovanni/Ogg offers Sweat Defense Dry Sprays to guard against the sweat that pours out in a high-intensity stream from a man’s armpits.