Taco Bell has promoted Global Chief Brand and Strategy Officer Sean Tresvant to CEO. Tresvant will replace Mark King, who is retiring at the end of the year, and report to Yum Brands CEO David Gibbs.
The company did not immediately respond to a question about who will fill the chief brand and strategy officer role.
Tresvant’s appointment is effective Jan. 1, 2024. He joined Taco Bell in January 2022 as global chief brand officer. His role expanded to global chief brand and strategy officer earlier this year. Prior to joining Taco Bell, Tresvant spent more than 15 years in leadership roles at Nike, including chief marketing officer of Nike’s Jordan Brand. During his time as Taco Bell chief brand officer, Tresvant oversaw celebrity partnerships and the return of the Mexican Pizza menu item—marketing for that included a TikTok musical starring Dolly Parton and Doja Cat.