Brand Marketing

How the Tampa Bay Buccaneers are turning retro uniforms into a sub-brand

Tampa Bay Buccaneers, from left, Mike Evans, Antoine Winfield Jr., Lavonte David and Chris Godwin reveal the team’s retro jerseys in a video. (Tampa Bay Buccaneers)
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By:
Jon Springer
August 09, 2023 09:00 AM

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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There are various ways marketers can evaluate their agency partners’ financial fitness.

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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Possible 2025 takeaways for marketers
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How Google plans to measure ad campaigns on iPhones
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How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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