Brand Marketing

True Value names Laughlin Constable first AOR in a decade

A True Value dealer. (True Value Hardware)
AP
By:
Adrianne Pasquarelli
June 29, 2023 10:00 AM

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Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

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Ewan Larkin
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Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
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Possible 2025 takeaways for marketers
Possible Conference
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By:
Parker Herren
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Gillian Follett
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Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop