Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is dubbing a “RomCommerce of sorts” starting Dec. 2 on Roku, TikTok and YouTube.
The “Add to Heart” series follows the story of New York designer Jessica as she returns to her hometown for the holidays. After losing her luggage, she visits her local Walmart to buy necessities, where she encounters old flame Javi, and they rekindle their romance. Guest stars in the series of roughly 2- to 3-minute segments include 330 shoppable products from a host of brands the characters encounter around town, while dining, shopping and decorating.