Taking stock of this week's marketing winners, losers and newsmakers.
Suni Lee and Simone Biles: The U.S. Olympic gymnasts dominated the headlines this week with two very different stories—Lee for her stunning gold medal win and Biles for her surprise exit from competition, citing mental health issues. Both are winning plaudits from fans and brands.
Amazon: The company reported a 40% increase in the number of advertisers committing to streaming video deals during this year's upfronts. But it wasn't a total winner, as quarterly sales missed expectations and its shares fell.
Dispo: The upstart photo-sharing social media app got some much-needed positive buzz with a deal in which No. 1 National Basketball Association draft pick Cade Cunningham committed to only using Dispo to document his big night.
Domino’s Pizza: No food brand wants to be associated with gore. Which is why the pizza chain this week took issue with an All Elite Wrestling broadcast on TNT that showed a wrestler taking a pizza cutter to an opponent’s neck—followed immediately by a picture-in-picture Domino’s ad that kicks off with one of its pizzas being sliced, as first reported by Front Office Sports. “We share the concerns expressed about this incident and the content of this TV-14 rated program, and are assessing our advertising presence on it going forward,” the brand said in a statement. Of course, sometimes any pub is good pub, but we’ll keep Domino’s in the loser column this week as a result of the apparently unlucky break—because blood and tomato sauce don’t mix.