Measurement

Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen's decision to incorporate first-party data from Amazon to measure “Thursday Night Football” is causing push back from others within the industry. (Illustration by Ad Age)
JN
By:
Jack Neff
August 30, 2023 09:14 PM

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Food & Beverage
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Food & Beverage

The in-house shop employed more than 80 people.

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