Snap to let entertainment brands track whether ads increase viewership
Under the arrangement, entertainment marketers promoting new shows and movies can use Samba TV to track viewership conversions linked to Snapchat ad campaigns in the U.S. (Samba TV and Snap Inc.)
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.