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Inside the marvelous marketing of 'Mrs. Maisel'

Clockwise from top: The pop-up restaurant modeled on the legendary Carnegie Deli; classic deli fare like “The Maisel” pastrami sandwich was served by in-character waitstaff; Amazon placed Carnegie Deli food trucks at strategic locales thoughout New York City during the May TV upfront; a poster for Midge’s sandwich; a jukebox playing vintage hits keeps it authentic. (Amazon Studios/Sol Neelman)
July 31, 2019 07:00 AM