DeepSeek's data visualization capabilities are exceptional, transforming complex datasets into presentation-ready tables with minimal friction. Its interface is remarkably elegant and user-friendly, continuing the high design standards we've come to expect from leading AI tools.
While DeepSeek is not hallucination-free, it's still remarkably good compared to other LLMs.
What else sets DeepSeek apart? First, its ability to draw from international sources while delivering locally relevant insights. In an increasingly global market, this kind of nuanced understanding is crucial. I was also impressed with the sheer number of sources it blends into answers, far more on average than my experience with other LLMs.
The technical achievement itself is remarkable: DeepSeek is a competitive system with just 2,000 specialized chips—versus the typical 16,000—at one-tenth the computing cost of Meta's latest effort. This efficiency hints at a future where sophisticated AI analysis becomes more accessible to companies of all sizes.
Implications for brands
Here's what matters most for brands: Like most LLMs, DeepSeek heavily relies on brand-owned content. I feel confident in saying this after running dozens of brands through its search tool and analyzing sources.