As brands plan the future of their communication with consumers, they need to consider how women are disrupting the status quo of every field, from art to business, from technology to government. Women's History Month is the perfect time for brands to understand the ways women are impacting major sectors of society.
We are used to envisioning the future through lenses created by men—think about most traditional science fiction with its dystopian focus on war and conquest. But women are shaping the ways we create new technology, start businesses and distribute wealth, all of which are essential to connecting with consumers. And right now, according to a recent survey, 91% of women feel misunderstood by advertisers.
Here are three areas where women are changing the future:
Technology will prioritize humanity over profit
There are three main ways of classifying technology. There's tech for tech's sake. There's tech created with the claim that inventors want to change the world, but really just exploits people and damages the planet. And then there's the kind of tech that augments the ways humans fundamentally exist and operate.