But above all else, I am here to tell you it’s possible. My creative and family jobs are similar—and being a mom has made me a much better CCO. So, for my fellow and future moms who have ever doubted taking the next career step or struggled to find balance, here are four reasons why you can do it and why you’re better equipped than you think.
You have a superhuman ability to multitask
The job demands excellence at multitasking. I am better able to deal with the 16 agency priorities of the day because of how I mastered this skill at home; I once nursed a baby, changed a diaper and opened a cheese stick all at the same time.
Problem-solving Is your MO
My job requires fast creative problem-solving—just like motherhood. Finding something my very picky and incredibly headstrong 6-year-old will eat for dinner is only slightly more difficult than selling a new brand platform to a chief marketing officer.
You can handle relentless
Only one other job requires as much attention as my creative role—and that is motherhood. For example: Did I order diapers? Is there milk? When can I schedule doctor and dentist appointments and flu shots? Are the kids happy, well-adjusted, learning, challenged and not spending too much time on screens? Where are we going to find a new sitter, and should we travel for Christmas or is that too COVID-y? Do they have homework, can I volunteer at the school, when is soccer practice, is it bad they eat only pasta, and put your shoes on! And dammit, you forgot the diapers!
You understand work-life balance
An amazing thing about motherhood is it gives you a reason to exist outside of a job. A career can easily become all-consuming and stressful, but kids remind you that the job isn’t your whole world. That’s changed how I think about my time and how I want to use it. But it’s also changed how I think about everyone else’s time, which makes me a better boss. My need to get home in time for dinner and tuck my kids into bed forces me to make decisions, and decisiveness always contributes to a better creative process.