How to engage Gen Alpha on YouTube, Roblox, Snapchat and TikTok

These days it’s common to see a toddler operating an iPad. So, it’s no surprise that Gen Alpha is extremely online, with parents introducing them to technology earlier than any previous generation. By Gen Alpha, we’re referring to the cohort born from 2010 to 2024, the oldest being 14. Approximately 49% of Gen Alpha own tablets, and their use of technology and social media is only increasing. So, what are the top platforms where marketers can meet them? YouTube, Roblox, Snapchat and TikTok. Let’s dive in. YouTube With more than 68% of Gen Alpha using YouTube, the generation ranked the platform as the “coolest brand.” And the most exciting news for marketers is: 51% of Gen Alphas first hear about brands through YouTube. And the platform has also earned something highly sought after by brands: the approval of parents. NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today Gen Alpha is drawn to YouTube for several compelling reasons that align with their interests and learning preferences: Roblox Roblox has consistently been a favored platform among Gen Alpha. Why does it resonate so much? Here are some of the key reasons: Snapchat Gen Alpha is flocking to Snapchat, with more than 50% of them active on the platform. Here are some key reasons why they love it: TikTok With 70% of Gen Alphas using TikTok, the platform’s bite-sized videos match their shorter attention spans, offering quick entertainment and immediate engagement. Here are a few of the key reasons why they’re drawn to TikTok: Ad Age Tech Power List 2025 We’re looking for top digital innovators from agencies, brands, platforms, ad tech companies and tech startups Enter here Takeaway for brands: To connect with Gen Alpha effectively, brands must adapt to the platforms and experiences that resonate with them. Here are some key takeaways: Meet them where they are One of the most effective ways for brands to connect with Gen Alpha is to meet them where they spend their time online: YouTube, Roblox, Snapchat, and TikTok. Embrace creativity and participation Gen Alpha thrives on creative expression, so brands can invite them into creative processes, such as within branded Roblox worlds or virtual try-ons in Snapchat, building stronger engagement and brand affinity. Incorporate social elements This generation values social connection online, and brands can tap into this by fostering community-oriented campaigns. By understanding where and how Gen Alpha engages online, brands can build meaningful relationships that foster connection, community, and advocacy—key pillars for winning the hearts of this next-generation audience. Super Bowl commercials Tracking the latest brand and agency plans Click here

How to engage Gen Alpha on YouTube, Roblox, Snapchat and TikTok

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