While it’s always been important for businesses to devote energy to the customer experience, now is a key moment to take it seriously.
Some brands already get it. Electronic toothbrush company Quip, for instance, made it easier to maintain good oral hygiene habits while also changing the relationship between consumers and their oral-hygiene brand. Its sleek brush, brush head, floss and mouthwash are delivered in a single package. Replacement brush heads arrive automatically when needed.
The experience is human, curated and easy to navigate. Consequently, being a Quip subscriber has become an identity.
What can brands do to make their customer experience equally memorable and satisfying? Here are four strategies:
Fix nagging CX pain points
Underwhelming user interfaces, underutilized customer portals or excessive steps to order: The list of potential customer pain points goes on and on. However, you can leverage your customer experience to make those pain points disappear.