Over the past few years, TikTok has become a powerful tool in the marketing mix. Its ability to drive brand love and sales at the same time have made the platform seemingly too good to be true. If America bans TikTok, what’s next for marketers?
There is no doubt TikTok is facing challenging headwinds. Congress is threatening to ban the platform nationwide. States are moving to initiate bans on their own, including Montana, where lawmakers approved a ban beginning Jan. 1, 2024. Gov. Greg Gianforte has asked that the bill be expanded to apply to any social media app that transmits certain kinds of data to “foreign adversaries,” The Wall Street Journal has reported.
Here are a few ways that marketers can plan for the elimination of TikTok in the U.S.
Download your assets
Continue to create and post TikTok content but download your assets. Save versions of all brand and owned creator content, as well as individual post analytics and complete profile analytics.
Be aware of existing restrictions
TikTok is banned on school devices and the campus Wi-Fi at Florida State University—which is important to keep in mind for brands that do activations at universities, colleges or with the NCAA.